Hi,
My name is Wes Mergard. As an experienced South East QLD HVACR Engineer with experience in estimating and marketing, I understand the difficulties with current national digital marketing platforms for the local HVACR industry. I would like to offer you a 14 day trial of a business listing ( and product classifieds) to make the most informed decision on how you can use HVACR NOTICEBOARD to benifit your business, local industry and social impact.
The Problem
Overall, national marketing platforms may not be geographically relevant, or industry relevant and generally not well curated . For example:
- Social media: Posts are here today gone tomorrow with so much marketing noise.
- Search engines: Does your website currently come up in the first page of results in Google for any of your key services/product?
Due to the technical complexity of of our industry, search engines and social media don’t hit the bullseye of what people need to see to be an efficient research tool. Unfortunately this often results in your online marketing efforts being diluted across Australia and various industries.
Problem Solving - Back to First Principles
After 2 years of research and development, HVACR NOTICEBOARD has been specifically designed based off industry advice to hit the bullseye that exists for HVACR in the target market of local and niche/concentrated marketing.
Source: Marketing Insider article: MARKET TARGETING – TARGET SEGMENTS EFFICIENTLY AND EFFECTIVELY
Many of us already work with local real world relationships and local markets to get the best return on investment of marketing. HVACR NOTICEBOARD is the online South East Qld tool to support your current local business develoment efforts. The truth is you have already done the hard work of establishing local relationships and great reputation so let’s build a following from this solid foundation. Local Niche marketing is the next logical step for digital marketing. I know you have a great website already and together we can create a burning desire for locals to check it out.
Our Premium Targeted Solution : Business and Product Listings
“Our #1 job is to provide the HVACR industry a local and niche marketing platform to get locals to your website, social media and you. Unlike national platforms, we offer an undiluted solution to connect locals in HVACR”
Key benefits of premium services (product and business listings) include being a part of this win-win initiative to mutualy benefit both you and potential customers by :
1) Becoming easy to find:
Use our industry specific categories to logically organise how you want your prospects to find your listing and products.
Also, you nominate the search terms you want your listings to be found by within HVACR NOTICEBOARD. Gone are the days that your your prospects need to wade through search results from the other side of the continent or other random irrelevant sites.
2) Smart listing template:
We have researched hundreds of HVACR business to develop a listing template that captures the best of the best marketing practices in our industry. Just simply fill in the blanks that are most important to you and leave the rest. Our software works out the layout and includes your logo, pictures and videos you upload.
3)Capture the interest of your local audience by creating irresistable intrigue:
HVACR NOTICEBOARD allows you to reach locals that are not yet ready to buy/engage. Firstly you incrementally stack up the local intrigue around your business through articles, announcements, pictures, events etc. - > Then direct your customers to your HVACR NOTICEBOARD business listing (and product listings where applicable) to give them a sample of the solutions they can get their hands on if they work with you.
4) Improve Search Engine Optimisation (now we are getting serious)
One of the biggest advantages of HVACR NOTICEBOARD is that it allows you to focus on search engine optimization (SEO) in a variety of ways to reach more customers. You can easily use smart meta titles, tags, and descriptions while using SEO keywords and many other on-page SEO optimization strategies. Even backlinks back to your existing website will help improve your visibility to search engines for your existing website. Getting listed in a HVACR NOTICEBOARD is a great way to rank higher in search results.
No one understands your business like you do. Therefore I encourage you to take a 14 day trial to look under the bonnet, take it for a test drive and get the most out of this industry initiative. Please get in contact to recieve your free trial hello@hvacrnoticeboard.com.au. Theres no obligations or credit card details to get in the way of you getting your hands on a Free Trial.
Wes Mergard
HVACR NOTICEBOARD Founder & Engineer
B.eng Mech (Hons)
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